Movement With A Conscience

As if there couldn’t be another reason to love the January 20 catalog… We have several, and for the eco-conscious, too!

Bill…

Credit card application…might come back to that one.

Bill…

Coupon for an oil change…

Not quite sure…

Free People catalog…

FREE PEOPLE CATALOG! YES! THANK YOU, MY BELOVED POSTAL CARRIER!!

Before you gasp, fist-bump your aloe plant, shriek, cry happy tears, we want to let you in on a little secret — this book is extra special.

MORE special than usual, you ask? YES, we assure you.

January 2020 marks the launch of our first book dedicated to FP Movement.

If you don’t yet know about our in-house activewear line, allow this catalog to serve as your Cliff’s Notes.

FP Movement is kind of like the friend who makes working out less chore, and more door-to-something-transformative. Our goal is to move WITH you, through every step of your day and night. And feel good doing it.

If you’re reading this, there’s a good chance that you care about the impact of your movements. The ECONYL collection is crafted from 100% regenerated nylon fiber, made of discarded waste collected from landfills and oceans. 

(Did we mention that 1% of all FP Movement activewear purchases benefit the wonderful work of nonprofit Girls Inc.?)

And if the inner you is in need of an equally spirited boost, our Beauty + Wellness assortment is founded on a cruelty-free, often vegan principle. Think of it as an ethical apothecary for your soul.

Perhaps of equal importance, this book is made with FSC® (that’s Forest Stewardship Council) certified paper – sourced from sustainably managed forests, manufactured with 75% less renewable energy, and printed using plant-based inks. Sappi North America, through whom the FSC® stock has been purchased, also strives to recover, reuse and recycle a wide array of materials – like pallets, drums, light bulbs, and electronic waste — in their mills.

Our goal is to acquire this stock for all of our FY2021 catalogs.

We are committed to minimizing the environmental impact of catalog production, and view this as a small but significant step in doing just that.

NOW feel free to indulge that gasp/fist-bump/shriek/cry – it will all go to a good cause. XO

Free People Blog

Leave a Reply