This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.

At HubSpot, blogging is our primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google and clicking on one of our blog posts.

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