As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

FENTY SKIN IS FINALLY HERE

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Rihanna’s highly anticipated skincare line has finally landed, and it boasts earth-friendly ingredients, clean effective formulas and real results. Highly praised so far, the label launched with a moisturiser packed with broad spectrum SPF protection, a toner and cleanser too. Maintaining a tailored skincare routine is important to Rihanna, who told Marie Claire “I’ve been really skeptical of products and how they perform, because I have sensitive skin. That’s been a big part of what we’ve implemented with Fenty Skin.” Inclusivity is key to the skincare brand, and we’re here for it. 

ULTRA SUN & SKINSENSE SUPPORT BLACK-OWNED SKINCARE

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Suncare brand Ultra Sun and skinSense have joined forces to create a new initiative designed to support black-owned skincare brands. The programme will give businesses 12 months of free support, from marketing to distribution and everything in between, with the hopes of helping independent names grow within the UK. 

MORPHE 2.0 

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Morphe had some big news this month: they’ve launched an exciting new sub-brand, Morphe 2, with fresh-faced TikTok stars Charli and Dixie D’Amelio fronting the campaign. The aim of the line is multipurpose makeup that’s simple but makes real statement, with lots of shimmers and glosses present in the collection. 

FOUNDATION OF THE FUTURE

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Finding a foundation in your exact shade can be one of the toughest makeup dilemmas, but tech company DCYPHER seem to have come up with a solution. The UK-based brand allows customers to create their own, customisable foundation with the use of AI. They plan to work with other brands, but also directly with consumers too. Could this be the future of foundation?

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