The thought of adoring every single aspect of a timepiece seems to be a far-fetched idea. Otherwise, it would be the absolute perfect watch. The fact that every individual enjoys different colors, styles, materials, and functions make it an extensive process for watch manufacturers to create a model that tailors to everyone. Porsche Design has released a program that will give that individual creative power. The new program is Porsche Design’s Custom-Built Timepiece Configurator, similar to the design process of configuring a Porsche 911. The online program allows for up to 1.5 million design possible combinations, ensuring that there is the perfect watch for every Porsche owner and enthusiast. The Porsche Design Chronograph is the canvas for the detailed building process. An in-house WERK 01.100 calibre is embedded and drives each watch produced. The case and clasp are made from titanium, with the available color options of silver and black. Bezel options for the program include a tachymeter or timer with color choices of both black and silver. Porsche Design allows for customization of the smallest details like the hands that track the time. The option “Essence” will feature gloss black with a red tip, whereas “Performance” is matte white with a red. Color codes directly from Porsche vehicles are used for the paintable areas of the watch, which are the ring on the dial, leather strap, and contour stitching. The watchband is also available in titanium with silver and black being the color choices. The backing of a new custom Porsche Design Chronograph will match a Porsche wheel of the individual’s liking or a winding rotor and feature a partial skeleton display. The personal touches wrap up the unique experience with the ability to choose a plaque graphic engraving or personalized text. The timepiece begins at $5,150 before choosing customizable options. Porsche Design’s newly U.S. watch configuration program is now available and found by clicking the link below.


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