Ford and Filson have teamed up to raise funds in support of the National Forest Foundation’s reforestation programs and their efforts to promote fire prevention awareness. The main star of their collaboration is the Bronco + Filson Wildland Fire Rig concept. This concept SUV is based on the new Bronco Badlands model, but it shows was future firefighting rigs could look like when built around the new Ford SUV.

The exterior of this Bronco concept is finished in Forest Service Green that mimics the paint used on the first-generation U.S. Forest Service Bronco. Joining the cool green paint is a long list of gear and components that make this Bronco ready to fight fire. Standard off-road-ready equipment includes the winch, LED light bar and roof rack. For fighting fires, there’s a Pulaski (axe and adze combo tool), water tanks, axes, chainsaw, hard hats, high lift jack, drip torch and more. The highlight is the Kimtek FIRELITE Fire/Rescue Transport skid complete with a fire hose reel, high-pressure water pump and 50-gallon water tank. Inside, the cabin is dressed in materials like tough otter green duck canvas and black leather worthy of a Filson’s jacket lining.

These brands are also raising awareness and funds to help fight wildfires in other ways. Filson has launched a new Ford Bronco collection that supports the National Forest Foundation. As for Ford, they have also launched the Bronco Wild Fund not too long ago, which will donate two Bronco’s similar to the concept you see here to support forest firefighting crews.

“The Filson and Bronco collaboration was a natural fit, given the deep histories both brands have with the U.S. Forest Service dating back to the midcentury when crews relied on the Filson Cruiser jackets and first-generation Broncos to reach remote terrain and protect them in harsh conditions,” said Doug Thielen, director of marketing at Filson. “Our resilient materials and innovative product designs are the perfect complement for the rugged Bronco SUV, and honor wildland firefighters who risk it all to protect our forests and natural resources.”







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